Paws Up Outfitters needed a communication system that was worthy of its experience

Paws Up Outfitters

Paws Up Outfitters needed a communication system that was worthy of its experience

The Game Guide is focused on attracting that elusive prey that drove you to the vast and bountiful Montana wilderness. It was a priority to feature the variety of arrow tips, camouflage and stalking options in an informative, playful arrangement

The Fishing Field Guide demonstrates the variety of tools, techniques and the kind of trout you may encounter on the many legendary rivers of Montana’s Bob Marshall Wilderness

The Fishing Field Guide demonstrates the variety of tools, techniques and the kind of trout you may encounter on the many legendary rivers of Montana’s Bob Marshall Wilderness

Paws Up Outfitters is a guided pack trip that takes the adventurous via horseback deep into the Montana wilderness. I approached the solution by choosing a “field guide” brochure design that delivered a maximum amount of information visually. 

Creative Director: Larry Lipson

Art Director: Tom Cheevers

Copywriter: Tom Van Ness

Photographer: Dan Goldberg

Paws Up Outfitters is a guided pack trip that takes the adventurous via horseback deep into the Montana wilderness. I approached the solution by choosing a “field guide” brochure design that delivered a maximum amount of information visually. 

Creative Director: Larry Lipson

Art Director: Tom Cheevers

Copywriter: Tom Van Ness

Photographer: Dan Goldberg

Paws Up Outfitters is a guided pack trip that takes the adventurous via horseback deep into the Montana wilderness. I approached the solution by choosing a “field guide” brochure design that delivered a maximum amount of information visually. 

Creative Director: Larry Lipson

Art Director: Tom Cheevers

Copywriter: Tom Van Ness

Photographer: Dan Goldberg

The Wilderness Guide shows a few of the flora and fauna that thrive in the vast Rocky Mountain Montana playground

Campfire Stars brings in big-name talent—featured musicians from festivals and television—for live, intimate performances across The Resort

Campfire Stars brings in big-name talent—featured musicians from festivals and television—for live, intimate performances across The Resort

There’s more than just world-class dining, horse riding and cattle drives at Paws Up.

There’s more than just world-class dining, 
horse riding and cattle drives at Paws Up.

There’s more than just world-class dining, horse riding and cattle drives at Paws Up.

Campfire Stars Performances/Workshops

Campfire Stars Performances/Workshops

Campfire Stars Performances/Workshops

Campfire Stars features artists with backgrounds from Bluegrass, Blues, Punk, Roots, Country and a few other genres that haven't been defined yet

Campfire Stars features artists with backgrounds from Bluegrass, Blues, Punk, Roots, Country and a few other genres that haven't been defined yet

The Resort at Paws Up's 37,000 acres of resort property, 100 miles of trails, 10 miles of the Blackfoot River and 1.5 million acres of the nearby Bob Marshall Wilderness Area combine to make for the ultimate outdoor playground

Wrap-up brochures were sent to guests post-event highlighting the best moments of their visit, along with images of their family that they’ll treasure forever.

Wrap-up brochures were sent to guests post-event highlighting the best moments of their visit, along with images of their family that they’ll treasure forever.

Wrap-up brochures were sent to guests post-event highlighting the best moments of their visit, along with images of their family that they’ll treasure forever.

Celebrations

Celebrations

Celebrations

Guests, invited Chefs and Musicians are the featured experience in every event

Guests, invited Chefs and Musicians are the featured experience in every event

Guests, invited Chefs and Musicians are the featured experience in every event

Events

Events

Events

Campfire Chefs and Campfire Stars brings together the best outdoor grill masters and bluegrass musicians for an unforgettable experience

Campfire Chefs and Campfire Stars brings together the best outdoor grill masters and bluegrass musicians for an unforgettable experience

Campfire Chefs and Campfire Stars brings together the best outdoor grill masters and bluegrass musicians for an unforgettable experience

Inside the Campfire Chefs and Campfire Stars brochure, famed chefs and top-billed musicians’ bios are presented in chronological appearance

Inside the Campfire Chefs and Campfire Stars brochure, famed chefs and top-billed musicians’ bios are presented in chronological appearance

Events at The Resort at Paws Up are multi-panel brochures that promote future events of food, music and recreation as well as newsletters that recap the great moments of their visiting experience.

Events at The Resort at Paws Up are multi-panel brochures that promote future events of food, music and recreation as well as newsletters that recap the great moments of their visiting experience.

Events at The Resort at Paws Up are multi-panel brochures that promote future events of food, music and recreation as well as newsletters that recap the great moments of their visiting experience.

Inside the Campfire Chefs and Campfire Stars brochure, famed chefs and top-billed musicians’ bios are presented in chronological appearance

The Resort at Paws Up invented the category of “Glamping”, in the last best place: Montana. Described as, “the Disneyland of Nature,” the resort appeals to high-end adventurers searching for an experience with an unmatched degree of comfort.

The Resort at Paws Up invented the category of “Glamping”, in the last best place: Montana. Described as, “the Disneyland of Nature,” the resort appeals to high-end adventurers searching for an experience with an unmatched degree of attention and comfort.

The Resort at Paws Up invented the category of “Glamping”, in the last best place: Montana. Described as, “the Disneyland of Nature,” the resort appeals to high-end adventurers searching for an experience with an unmatched degree of comfort.

The Resort at Paws Up

Resort at Paws Up

The Resort at Paws Up