This 3-poster campaign for the Gizmo predated the Prius, but only by a few minutes
My work starts with campaigns built on big ideas. The other ingredient was the luck of working with fantastic people to publicize this worthy electric vehicle.
This Electric Car Has an Origin Story
A fifteen second TV spot that had epic longevity. It was great working with ILM as well
Rustoleum: "Water Drop"
Winning the hearts of Fresno Philharmonic audience and making the shortlist at Cannes
Fresno Philharmonic: Deer
Not many Kraft Philly Cream Cheese ads make it into the Communication Arts Annual
Kraft Philly Cheesecake: Spoons
Communication Arts Annual, Gold, Northwest Addys for Alaska Airlines
Alaska Airlines: He Has to Fly
Caslon Poster
Instructor: Egon Selby
I love artifacts and type specimen books. Here is my chance to pay homage.
Campfire Stars brings in big-name talent—featured musicians from festivals and television—for live, intimate performances across The Resort
The Resort at Paws Up Events
Events at The Resort at Paws Up are multi-panel brochures that promote future events of food, music and recreation as well as newsletters that recap the great moments of their visiting experience.
The Resort at Paws Up invented the category of “Glamping”, in the last best place: Montana. Described as, “The Disneyland of Nature,” the resort appeals to high-end adventurers searching for an experience with an unmatched degree of comfort.
The Resort at Paws Up
Campfire Chefs and Campfire Stars brings together the best outdoor grill masters and bluegrass musicians for an unforgettable experience
Breaking and entering into advertising required getting people's attention
Self-Promotion: Give Me a Job or Else
One way to succeed in the competitive business of advertising is to make wild and unsubstantiated claims. The more successful way is to tell the truth. The truth is, I wanted a creative job in advertising very badly.
David Crosier's brilliant photography made this an epic promotion. It was awarded a National Addy and Northwest Addy for this campaign
Paws Up Outfitters
The Game Guide is focused on attracting that elusive prey that drove you to the vast and bountiful Montana wilderness. It was a priority to feature the variety of arrow tips, camouflage and stalking options in an informative, playful arrangement
The Fishing Field Guide shows the variety of tools, techniques and kind of trout you could encounter on the many legendary rivers of Montana’s Bob Marshall Wilderness
Paws Up Outfitters was a guided pack tour that took the adventurous via horseback deep into the Montana wilderness. I approached the solution by choosing a “field guide” brochure design that delivered a maximum amount of visual information.
The Wilderness Guide shows a few of the flora and fauna that thrive in the beloved Rocky Mountain Montana playground
Paws Up Outfitters needed a communication system that was worthy of its experience
Art Director: Tom Cheevers
Copywriter: Tom Van Ness
Photographer: Dan Goldberg
How did I get here? These are the more noteworthy pieces that I am grateful to have worked on.
All the Hits