©2025 Cheevers Creative
Bad
Bad
“Songs That Bring Back Memories. Bad Memories.” The images acquired from the Library of Congress Archive are curated from the Depression era. These epic images captured the mood the campaign was looking for.
“Songs That Bring Back Memories. Bad Memories.” The images acquired from the Library of Congress Archive are curated from the Depression era. These haunting images captured the mood the campaign needed.
“Happy? Optimistic? Emotionally Stable? Not for Long.” The best way to connect with the gut-punch of the blues is to experience that elusive relationship we all have with happiness. Or the lack of it.
“Happy? Optimistic? Emotionally Stable? Not for Long.” The best way to connect with the gut-punch of the blues is to experience that elusive relationship we all have with happiness. Or the obvious lack of it.
Happy
Happy
Sad
Sad
“Not All of the Music is Depressing. Some of it Will Make You Sad.” You'd better have a sense of humor when creating raw, liberating blues.
“Not All of the Music is Depressing. Some of it Will Make You Sad.” You'd better have a sense of humor when creating raw, liberating blues.
Checkered Past Records Brand Campaign
Checkered Past Records Brand Campaign
Checkered Past Records is a music label of artists who nurture the “No Depression” Americana roots music genre. Tasked to create a 3-poster series promoting the wide variety of acts and recordings, I envisioned a campaign based on imagery that reflected the woe traditional blues music evoked.
Checkered Past Records is a music label of artists who nurture the “No Depression” Americana roots music genre. Tasked to create a 3-poster series promoting the wide variety of acts and recordings, I envisioned a campaign based on imagery that reflected the woe traditional blues music evoked.
“Songs to Tickle the Sorrow Bone.” A St. Patrick’s Day showcase in Austin at SXSW featuring Checkered Past Artists needed a standout poster.
“Songs to Tickle the Sorrow Bone.” A St. Patrick’s Day showcase in Austin at SXSW featuring six Checkered Past Artists needed a standout poster. It delivered.
Checkered Past Records
Copywriter: Erik Johnson
Art Director: Tom Cheevers
Agency: Precious & Few Are The Moments We Two Can Share
SXSW
SXSW
Checkered Past Records
Copywriter: Erik Johnson
Art Director: Tom Cheevers
Agency: Precious & Few Are The Moments We Two Can Share
Accolades: Communication Arts, NW Addys, Archive, Art Directors Club, One Show
Checkered Past Records
Checkered Past Records
When you have a client with a great purpose, a crisp identity, and a tagline, "The Company That Loves Misery", that makes us giddy. These posters were created to promote Checkered Past venues and spark viral interest for this challenger brand.
When you have a client with a great purpose, a crisp identity, and a tagline, "The Company That Loves Misery", that makes us giddy. These posters were created to promote Checkered Past venues and spark viral interest for this challenger brand.
